WARC Unlocking business impact through personal cultural relevance

This report includes findings from a survey of 1,500 TikTok users in the US, UK and Australia (500 per country) conducted by WARC in August 2024. Respondents were ages 18-45 and used social media or video platforms at least once every two weeks. This was in addition to a series of in-depth interviews with senior marketers and industry experts. The following is an analysis of the data and insights from this research, combined with a review of WARC’s global data, industry knowledge and examples. #CulturalRelevance #PersonalRelevance #ContentDiscovery #CommunityConnection #SocialVideoPlatforms #BrandAuthenticity #IdentityBasedMarketing #FragmentedAttention #TikTokImpact #CreatorPartnerships #HumorInMarketing #ForYouFeed #PlatformPersonalization #SubcultureStrategy #RelevanceFramework #NicheCommunities #InclusiveRepresentation #TrendTracking #EmotionalConnection #AttentionEconomy #CategoryExpansion #AudiencePenetration #FirstTimeBuyers #RelationalBranding #DigitalStorytelling #AuthenticEngagement #SocialMediaInsights #BrandGrowthDrivers #GenZExpectations #CreatorDrivenCulture

• relevância
• cultural
• pessoal
• TikTok
• conexões significativas
• consumidores
• mídia
• humor
• +22